Experience

UX/UI Designer - Freelance

Feb 2025 - Present | Seattle, WA

 

• Delivered comprehensive digital marketing solutions by designing and developing the Vastland website, serving dual purpose as capstone project and marketing material for book release

Enhanced user experience by conducting UX research and usability testing, translating complex world-building elements and terminology into intuitive digital interfaces

• Streamlined project delivery by serving as project coordinator across multiple stakeholder needs, balancing academic requirements with real-world marketing objectives • Strengthened brand consistency by developing information architecture that seamlessly integrated existing branding, characters, and world-building elements into cohesive user flows

• Optimized product strategy by filing multiple roles (UX researcher/designer, product strategist, information architect, and usability testing lead), demonstrating adaptability and comprehensive design thinking

Director of Production Operations - Novel Coffee Roasters

Jul 2020 - Oct 2023 | Dallas, TX

 

• Bolstered brand positioning by researching and writing compelling brand narratives for coffee labels and website copy, demonstrating research, development, and trend analysis skills

• Improved visual brand identity by managing art direction for social media and website photography, creating cohesive brand storytelling across all platforms

Streamlined production efficiency by coordinating weekly schedules across wholesale clients and e-commerce channels, ensuring deliveries

Enhanced product quality consistency by contributing to weekly QC cuppings and identifying consistency issues, working alongside lead roaster to establish tasting notes

• Established operations systems by implementing industry-standard protocols through systemic process optimization and cross-functional collaboration

Art Assistant - Various Production Companies

May 2018 - Feb 2020 | Dallas, TX

 

• Supported Art Directors in set creation, utilizing research and development skills to source and

outfit sets with unique, curated finishings and materials

• Maintained production continuity by organizing and managing set materials, demonstrating strong organizational and process improvement capabilities

• Simplified productions by collaborating cross-functionally with lighting, sound, and photo departments, showcasing leadership and communication

General Manager - Emporium Pies

Mar 2013 - Jan 2018 | Dallas, TX

 

• Built sustainable operations by managing two storefronts and leading teams for 4+ years as part of the executive team, developing leadership systems that maintained consistent service quality

• Cultivated positive workplace culture by establishing day-to-day operational systems including scheduling, maintenance, and budget management

• Optimized business performance by balancing strategic planning with hands-on operational management, demonstrating adaptability and problem-solving skills

Assistant Design and Brand Strategist - Emporium Pies

Apr 2015 - Jan 2018 | Dallas, TX

 

• Enhanced marketing effectiveness by collaborating with marketing director to create unique materials for social media, website, and promotional needs

• Increased brand visibility by creating professional photo sets and providing art direction, demonstrating attention to detail and visual design expertise

Strengthened brand identity by designing uniforms and curating a social media presence, showcasing creative problem-solving and brand development skills

Junior Designer - waldrop + nichols studio

Jan 2012 - Feb 2013 | Dallas, TX

 

• Assisted senior design teams by assembling professional client presentations that effectively communicated design concepts and project vision

Facilitated smooth project execution by assisting with interior finish-outs on work sites, ensuring design specifications were implemented correctly

• Maintained project accuracy by creating detailed purchase orders and spec sheets, demonstrating attention to detail and technical documentation skills

Organized and managed material and sample library systems, keeping resources accessible and current for design team efficiency

Skills

Design

  • Information Architecture
  • Wire-framing & Prototyping
  • Concept Design
  • Visual Design
  • Usability Testing
  • Design Documentation
  • Design Systems
  • UX/UI Design
  • Brand Identity Design
  • Content Strategy
  • Art Direction

Research

  • User Interviews
  • Competitive Analysis
  • User Flows
  • Secondary Research
  • Design Thinking
  • Market Research
  • Trend Analysis

Soft

  • Cross-Functional Collaboration
  • Project Management
  • Creative Problem Solving
  • Strategic Planning
  • Systems Optimization
  • Adaptability
  • Brand Development
  • Client Relations
  • Process Improvement
  • Communication

Tools/Programs

  • Figma
  • Framer
  • Illustrator
  • Photoshop
  • InDesign
  • Microsoft Office Suite
  • Google Suite

Education

Design Lab - UX Academy

Sep 2024 - Aug 2025

 

UX/UI Certification

580 Coursework hours

Wade College

Feb 2011 - Feb 2012 | Dallas, TX

 

Associates Degree in Merchandizing with an emphasis in Interior Design

Dean’s List, 4.0 GPA

Ouachita Baptist University

Aug 2005 - May 2009 | Arkadelphia, AR

 

Bachelor of Arts Degree

Major: Biology

Minor: Psychology

Case Studies

About Me

leslie

Click below to chat with a human woman who loves beautiful design.

This website is typset in IBM Plex Sans JP and Instrument Serif.

Special thanks to Bryant Callahan, author and creator of Vastland. You can find his work here.